« Call For Writers With Study Abroad Experience | Main | New InsideOut Travel Magazine Stories Online! »
October 27, 2005
Busing it to the Gym
One of my favorite newsletter is Springwise, a monthly e-mail newsletter that covers cool business ideas around the world (the same company publishes the Trendwatching newsletter which is just as interesting). In the November edition, one of the items that caught my attention was the Bus Bike in Rio de Janeiro, Brazil. Classes meet inside a moving bus and drive around the city together.
Here is how Springwise describes it:
"What must be the word's first mobile and moving gym, the Bus Bike is a totally modified bus offering indoor bike classes. 'Passengers' pay a monthly fee of BRL 145 (USD 64 / EUR 54 / GBP 36) for two classes a week, and BRL 190 (USD 84 / EUR 70 / GBP 47) for three classes a week. On board are an instructor, overseeing 16 bikes, as well as a dressing room, a fridge, and a sound system. The bus is connected to a GPS system to avoid getting caught in traffic jams..."
Posted by insideoutmag at October 27, 2005 01:45 PM